Abercrombie offers to pay 'Jersey Shore' NOT to wear their clothing
By Reality TV World staff, 08/17/2011
Abercrombie & Fitch is getting creative in attempting to resolve an undesired product endorsement situation.
The clothing brand has announced it has offered to pay Jersey Shore cast member Michael "The Situation" Sorrentino a "substantial payment" to cease wearing its products.
According to Abercrombie & Fitch -- which is also extending the offer to the rest of The Situation's Jersey Shore castmates -- the young-adult clothing brand is concerned that The Situation's de-facto endorsement of its clothing is harming its image.
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," a spokesperson said in a company press release.
"We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand."
The Situation and Jersey Shore have yet to reply to the offer, according to Abercrombie & Fitch, which said it is "urgently" awaiting a response.