ABC's 'Extreme Makeover: Home Edition' leaps to new ratings highs, ranks among week's Top 5 shows
By Reality TV World staff, 11/14/2004
Don't look now but it appears a new reality ratings titan has quietly joined the ranks of CBS's Survivor, Fox's American Idol, and NBC's The Apprentice -- ABC's Extreme Makeover: Home Edition.
The already strong sophomore season of ABC's home makeover series leapt to new heights with its Sunday, November 7 8PM ET/PT broadcast, delivering the program's most watched episode ever and setting new season highs among the Adults 18-34, Adults 18-49, Adults 25-54, Teens 12-17, and Kids 2-11 demographics.
Just barely losing out to Survivor as the most watched reality program for the week ending November 7, Extreme Makeover: Home Edition's Sunday broadcast drew 20.175 million viewers (versus Survivor's 20.244 million), a 8.5/19 rating/share in Adults 18-49, 7.5/19 in Adults 18-34, and 8.9/18 in Adults 25-54. The performance not only placed Extreme Makeover: Home Edition first in its time period among all the metrics, but also placed it second behind only its Desperate Housewives lead-out as the night's highest-rated program among viewers and young adults, and also as the night's top-ranked program among Teens 12-17 and Kids 2-11.
More impressive was Extreme Makeover: Home Edition's placement among the ratings rankings for the week ending November 7, 2004. While Survivor edged it out for the title of the week's most watched reality program (a result that no doubt kept the CBS programmers running commercials touting their series as "television's most watched reality show" happy), Extreme Makeover: Home Edition still ranked fifth in the week's overall viewership rankings, trailing only CBS's CSI (30.578 million), Desperate Housewives (24.604 million), CBS's Without A Trace (21.772 million), and Survivor.
Extreme Makeover: Home Edition performed even better among the Adults 18-49 and 25-54 demographics. It placed third for the week among Adults 18-49, trailing only Desperate Housewives and CSI, and tied for fourth (with NBC's E.R.) among Adults 25-54, behind CSI, Desperate Housewives, and Survivor.