Britain's Channel 4 said on Wednesday it was ditching the once-popular "Big Brother" reality television series amid falling ratings for this year's show.

Launched in Britain in 2000, the show in which the public votes to evict contestants from a house and garden where they are continuously filmed made celebrities out of Jade Goody and "Nasty" Nick Bateman.

It was at the center of a major broadcasting scandal in 2007, when contestant Goody was accused of racist bullying of Indian housemate Shilpa Shetty, prompting tens of thousands of complaints and dominating media headlines.