TLC has announced Say Yes to the Dress, a new reality series that will follow brides-to-be as they search for the perfect wedding dress, will premiere with back-to-back half-hour episodes on Friday, October 12 beginning at 10PM ET/PT.

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Each episode of Say Yes to the Dress will follow a future bride as she tries to find the perfect look for her big day at Kleinfeld Bridal, a bridal shop in Chelsea, NY that includes a 35,000 square-foot salon full of wedding gowns as well as a team of 250 consultants, fitters, seamstresses, beading specialists and steam pressers.

The brides-to-be and their entourage of family members and friends will be helped in their quest by Elise, Kleinfeld's director of sales; Joan, Kleinfeld's bridal manager; as well as consultants Keasha, Camille, Deborah, Sarah, Claudia and Audrey.

The 13-episode series is produced by Halfyard Productions, with Sean Gallagher and Abby Greensfelder serving as executive producers.