MTV will end its rock star reality show, "The Osbournes," with a final block of 10 episodes later this month, reported Thursday.

"With 'The Osbournes,' we literally created a new format for television," Brian Graden, president of entertainment for MTV Networks, said. "The Osbournes were the first celebrities to let the cameras into their home to film their day-to-day lives as it happened, and the show has had a huge impact on the larger television landscape."

The show starring Ozzy, Sharon, Jack and Kelly Osbourne, drew as many as 8 million viewers at its peak and spawned a raft of celeb-reality series, including MTV's "Newlyweds," FOX's "The Simple Life" and Bravo's upcoming show following Bobby Brown.

"The Osbournes" wasn't able to sustain its enormous buzz over the life of the show, but it has remained popular throughout its run, typically drawing about 3 million viewers a week.

The final block of 10 shows start airing on MTV Jan. 17.