Simon Cowell has ordered an overhaul of his British "X-Factor" TV talent show, ruling that Auto-Tune technology can no longer be used to correct singer's pitch and pledging to put viewer trust at the top of the priorities.

The new focus comes after the show was accused of using technical wizardry to mask poor performances by contestants.  Producers of the British show -- which began airing last Saturday to record audiences -- will now re-edit the upcoming audition shows, removing all voice modulation technology so that viewers hear the authentic sound of contestants.

"People have got to be able to trust 'The X-Factor' -- we are not faking anything," Cowell told the British press.