For those keeping track, it looks like FOX's "a rising tide will lift all boats" unusual 8:30 PM programming strategy is paying off well for the network, as Wednesday's second episode of the series not only scored more great ratings, but also brought season-high ratings to its lead-in and lead-out programs.
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Compared to Tuesday's 8:30 PM ET premiere, Wednesday's ratings performance in the same 8:30PM ET timeslot was up 12% in Adults 18-49 and 24% in Adults 18-34, implying that viewers enjoyed what they saw on Tuesday and quickly returned for more.
Airing immediately after the program at 9PM ET, a new episode of FOX The O.C. delivered its highest ratings ever among Adults 18-49 and won its time period in the Persons 12-34 and Teens demographic. The network's 8PM ET episode of That '70s Show also experienced a similar ratings surge, as the show also won its half hour among Adults 18-49, Adults 18-34, and Teens demographics and delivered its highest ratings in Total Viewers in almost seven months.
