A Colorado couple who reported their son was aboard a runaway balloon could land in jail after pleading guilty Friday to charges they made up the story to generate publicity for a possible reality TV show.

Richard Heene appeared before a Larimer County District Court judge first, pleading guilty to a felony count of falsely influencing the sheriff who led the rescue effort during the 50-mile balloon chase that captivated a global television audience Oct. 15.

Mayumi Heene pleaded guilty to a misdemeanor charge of knowingly filing a false report with emergency services.