Designer footwear company Stuart Weitzman says it has collaborated with Gigi Hadid, the face of its fall ad campaign, on the Gigi Boot.
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A short film directed by James Franco and starring Hadid, titled "#doitright," will kick off the Gigi Boot's global retail debut on www.stuartweitzman.com.
It was shot at Gleason's Gym in Brooklyn.
"The dynamic film features Gigi as 'the champ,' as she jabs and moves around the boxing ring, dominating every opponent -- all while wearing the Gigi Boot," a press release noted.
"Art imitates life in the film, as the boxing concept was inspired by Hadid's real-life workout regimen -- and, like the global advertising campaign, it captures her power, agility and gracefulness. The energetic visuals are enhanced by the upbeat soundtrack 'Do It Right' by Martin Solveig and Tkay Maidza."
