 |
People News
Ratings News
Scheduling News
Application News
Spoiler News
Show Updates Features & Interviews Image Gallery Message Boards Shows Listing |
 |
|
HOME > She's Got the LookTV Land announces 'Top Model'-like '35 and Beyond' reality series
By Christopher Rocchio, 03/27/2007
TV Land has announced that it has ordered 35 and Beyond Super Model Search, a new America's Next Top Model-like reality series that will hunt for runway wannabes who are older than those normally featured on television and in magazines.
According to TV Land president Larry W. Jones, 35 and Beyond Super Model Search is part of the cable network's effort to add several new shows geared toward the Baby Boomer generation, the network's target demographic.
"TV Land wants to be the brand that understands and appreciates the entertainment and pro-social needs of Baby Boomers," explained Jones. "By expanding on our reach -- where Boomers comprise roughly 75 percent of our target audience -- TV Land is uniquely positioned to deliver entertainment and effective pro-social messaging that speaks to the life stage and values Boomers are currently experiencing. The days of targeting younger audiences, and hoping mature consumers will follow their lead, is now officially over." In addition to 35 and Beyond Super Model Search, other series and pilots announced by TV Land included TV Land Confidential, Back to the Grind, High School Reunion, Celebrity Love Cruise, Family Foreman, The Story Of..., and The Big 4-0. DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed. |
|
|
|
|