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'The New Celebrity Apprentice' star Arnold Schwarzenegger terminates Carnie Wilson after second task


By Elizabeth Kwiatkowski, 01/03/2017 

The New Celebrity Apprentice star Arnold Schwarzenegger "terminated" Carnie Wilson during the second episode of Monday night's two-hour premiere on NBC.

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The world-famous athlete, actor and former California governor fired Carnie, a singer and television host, after her women's "Prima" team lost the season's second task and she was deemed responsible.

"Getting fired sucks. I probably should've brought back [The Real Housewives of Beverly Hills star Kyle Richards]. It was her idea and they didn't like the idea. At the end of the day, being the project manager, it falls on my shoulders, so I think Gov. Schwarzenegger had to make that decision," Carnie said following her ouster.   

This season's 16 celebrities were previously split up into two teams -- men vs women. The men called themselves "Arete" while the women named their team "Prima."

The season's second task was to create an original song and an original music video promoting Trident gum's "Cherish Your Teeth" campaign, which must celebrate different smiles as well as life's everyday smiles. The teams would be judged on campaign integration, creativity and overall entertainment value.

Pro football hall-of-famer Eric Dickerson was unable to participate in the task due to a scheduling conflict.

Although hesitant to accept the role at first, Carnie stepped up as the Prima team's project manager. Comedian and former Saturday Night Live cast member Jon Lovitz happily took on the position for the men's team due to his experience in the entertainment industry.

Once in the boardroom with supermodel Tyra Banks and Arnold's nephew Patrick Schwarzenegger serving as advisers, Arnold wanted to discuss each team project's strengths and weaknesses.

The Trident executives loved the core message the men's team sent out in that little everyday things, like receiving a text message from a loved one, make people smile. The men also leveraged their celebrity well. However, the production value of their video was sloppy and it wasn't smart for one team member to eat chicken wings in the video when they are supposed to be promoting clean, healthy smiles.

As for the women, the executives thought the production value of their video was top notch, especially how the videography went from black-and-white to color. The concept of retired undefeated American pro boxer Laila Ali delivering a "knockout smile" against former Jersey Shore star Nicole "Snooki" Polizzi in the boxing ring was good; however, the plot overshadowed the branding message of everyday smiles.

In the end, the men's team won again, and Jon received $50,000 for his charity, cancer research for St. Jude Children's Hospital.

It came to light that former pro basketball player and three-time WNBA MVP Lisa Leslie never liked her team's video concept or plot to begin with, as she noticed right away there weren't different smiles being featured. She had tried to steer her team in a different direction, but everyone loved and agreed upon Kyle's boxing idea. 

When Snooki was asked whom should be fired, she admitted she didn't feel comfortable making such a decision. Snooki was reprimanded for not being aggressive enough. Carnie therefore decided to take Snooki and Lisa back into the boardroom with her.

Arnold didn't understand why Snooki and Lisa were brought back instead of Kyle, who was responsible for Prima's bad idea. Carnie explained that Kyle "worked her butt off" in every regard and didn't deserve to be "terminated." Snooki said she did the best job she could acting, and Lisa noted that the executives loved the video quality, which she shot.

As a result, Arnold determined Carnie should be terminated because there wasn't a good reason to let either Snooki or Lisa go at this point. As the project manager, Carnie was found at fault.

"Hasta la vista, baby," Arnold told Carnie.


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