TBS Superstation and Lowe's home improvement store to launch new 'House Rules' reality show
By Reality TV World staff, 04/20/2003
The Hollywood Reporter is reporting that TBS Superstation and Lowe's are partnering on a new primetime reality series with extensive product placement from the home-improvement retail chain.
Beginning in the fall, "House Rules" has three couples competing against one another to remodel a home they stand to win. "House" serves as a high-profile example of a growing programming trend in which content is heavily integrated with a marketer's message.