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SoapNet begins production on 'Fashionista Diaries' docu-reality show


By Christopher Rocchio, 05/07/2007 

SOAPnet has announced that it has begun production on The Fashionista Diaries, a new reality series that will follow assistants from three different companies as they collaborate in organizing Charlotte Ronson's Fashion Show and After Party during New York's Fall Fashion Week 2007.  The ten-episode series is scheduled to premiere in July.

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Each one-hour episode of The Fashionista Diaries will focus on six assistants from Flirt Cosmetics, a brand from the BeautyBank division of the Este Lauder Companies; Jane magazine, a women's publication for 20-somethings; and Seventh House PR, a boutique public relations agency specializing in fashion, as they prepare for one of the fashion industry's biggest annual events.

"We are thrilled to work with Flirt Cosmetics and the Este Lauder Companies, Jane magazine, Seventh House PR and Charlotte Ronson. Their willingness to open their doors, closets and offices to our new series will make The Fashionista Diaries a real-life Ugly Betty,"  said Deborah Blackwell, SOAPnet's general manager. "We will also be able to work on exciting cross promotional opportunities across all our brands. We've had great success with reality programming and this docu-drama is a natural progression."

Each of the companies and assistants involved in The Fashionista Diaries are attempting to launch Charlotte Ronson's Fashion Week show, with the work for this "priority project" either pitting them against one another or forcing them to combine talents and make progress as a team.  With various struggles along the way, each of the assistants' jobs is at stake as they try to pull the event together in time.  The series finale in September will coincide with New York's Fashion Week.

The Fashionista Diaries is executive produced by Gary Auerbach, Julie Auerbach and Jenny Daly and is from Disney's Buena Vista Productions in association with Go Go Luckey Productions and Hour One.

"Now that SOAPnet and Buena Vista Productions are both part of the Daytime Division at Disney ABC Television Group, we can leverage the strength of SOAPnet's distribution with the creative expertise of Buena Vista Productions as never before," said Brian Frons, president of daytime programming for Disney ABC Television Group. "This is the first of many new series that will originate with Buena Vista and find their way to SOAPnet."

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