Ratings: ABC's Jesse Palmer-led 'Bachelor' premiere averages over 11 million viewers
By Reality TV World staff, 04/12/2004
Despite facing stiff competition from Fox's post-Idol broadcast of its new The Swan series, ABC's two-hour premiere episode of the fifth installment of its The Bachelor series starring NFL Giants quarterback Jesse Palmer debuted well, averaging 11.08 million overall viewers and winning its time period in the Adults 18-49 demographic during its second hour.
Bachelor 5 surged from its lead-in by 4 million viewers (11.08 million vs. 6.9 million) and by 104% in Adults 18-49 (5.2/14 vs. 2.5/7) on average. In its two-hour premiere, The Bachelor placed a solid second during its first hour from 9-10 PM ET/PT against Fox's Idol-fueled special premiere airing of The Swan, and then moved up into a dominant No. 1 in its second hour in the key Adult 18-49 sales demographic. From 10-11:00 PM ET/PT among Adults 18-49, The Bachelor (6.0/16) beat NBC's rebroadcast Law & Order by 33% and CBS' 48 Hours by 107%.
Compared to The Bachelor with Andrew, which premiered at the same time a year ago (April 2, 2003), The Bachelor with Jesse was up in both total viewers (11.08 million vs. 10.2 million) and Adults 18-49 (5.2/14 vs. 5.0/12).
The audience for The Bachelor increased significantly from start to finish, picking up viewers during each half-hour of its two-hour broadcast. From its first half-hour to its final half-hour, The Bachelor gained 4.4 million viewers (8.7 million to 13.1 million) and grew 62% among Adults 18-49 (4.0/11 to 6.4/17).