Oxygen orders new Deion Sanders 'Prime Time Love' reality series
By Christopher Rocchio, 08/08/2007
Oxygen has announced it's ordered Deion and Pilar Sanders: Prime Time Love, a new reality series that will chronicle former professional athlete Deion "Prime Time" Sanders and his family's everyday life. The eight-episode series is expected to premiere in February.
Prime Time Love is set in Prosper, a rural Texas town with a population of roughly 2,000 that Deion, his wife Pilar, and their five children call home.
However small-town life is tough on the Sanders family, as Deion is accustomed to the spotlight as a former sports star who excelled in both the NFL and MLB while his wife is a former model. Pilar is currently a stay-at-home mom while Deion busies himself as a co-host for the NFL Network's NFL Gameday show -- however she's ready to step-out of her husband's shadow -- that is if he'll let her.
"The Sanders extraordinary home is filled with a lot of love and a lot of laughs," said Debby Beece, Oxygen's president of programming and marketing. "Of course, this family reality show has an Oxygen twist - and that's the fierce and fantastic Pilar, who never hesitates to go toe-to-toe with her opinionated husband. Together, they provide a lot of entertainment."
The tentatively titled Prime Time Love is executive produced by Deion; Sam Sokolow and Rob Lobl for SokoLobl Entertainment; as well as Kevin Lee for Tollbooth TV.
In addition to Prime Time Love, Oxygen announced it has renewed The Janice Dickinson Modeling Agency, which follows former America's Next Top Model judge and ex-The Surreal Life housemate Janice Dickinson's modeling agency, for a third season.
Oxygen also renewed Snapped, a docu-reality series that chronicles women who allegedly committed murder, for sixth season as well as announced it is developing Captured, a Snapped spin-off that tells the tale of real-life murder mysteries through the eyes of a woman involved in the case.
"With fresh series like Prime Time Love and Captured and returning hits like the one-and-only Janice Dickinson Modeling Agency and Snapped, Oxygen continues to carve a new path in television for young women with our bold and compelling personalities and shows," said Beece.