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HOME > Dog Eat Dog


NFL cheerleader episode of 'Dog Eat Dog' draws highest ratings in five weeks


By Steve Rogers, 07/09/2003

Here's a ratings shocker... men watch scantly clad cheerleaders. According to updated in-home viewing figures from Nielsen Media Research, a special all-NFL cheerleader episode of “Dog Eat Dog” (3.3 rating, 11 share among adults 18-49, 7.3 million viewers overall) opened the night with its strongest 18-49 rating in five weeks.

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“Dog” improved its rating by a powerful 24 percent from its first half-hour to its second (probably as the word got out through the emergency male babe broadcast system) and the program easily eclipsed the growth rates of the hour’s other reality programs, Fox’s “American Juniors” (17 percent) and CBS’ “Big Brother” (8 percent). Versus slot programming on the same night last year, “Dog” was up by 18 percent in 18-49. Contestants on last night’s telecast were six NFL cheerleaders.

Head-to-head against Fox’s “American Juniors,” “Dog” prevailed last night by a 27 percent margin in 18-49, its biggest advantage to date over the Fox reality series.
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Head-to-head against the premiere of CBS' "Big Brother 4," "Dog" wasn't so lucky -- it fell well short of the overall viewer numbers of "Big Brother 4" and placed second overall in the 8PM timeslot.

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