NBC orders new Ryan Seacrest 'Momma's Boy' reality series
By Christopher Rocchio, 05/12/2008
NBC announced it has ordered Momma's Boys, a new reality series produced by American Idol host Ryan Seacrest that will follow a group of mothers who have to help their sons find the perfect bride.
Momma's Boys will premiere "on the heels" of NBC's coverage of the 2008 Summer Olympic Games in Beijing, which will commence August 8.
The series follow the mothers and their sons as they are housed together with several potential brides -- some of whom are "nice girls" and others who might not meet mom's high standards.
While the sons may be smitten, each potential wife will have to get through one major hurdle -- mom, as the series aims to answer the age-old question, "Who is really the most important woman in every man's life?"
"Anytime I make a decision either personally or professionally, I have to ask myself, 'What would my mother say?' Like it or not, I am a true momma's boy. She is the most important woman in my life and she is never short of opinions," said Seacrest, perhaps giving a glimpse of why he's also still single. "This series throws mom right in the middle of all the drama. It's loud, it's wild and it's real."
Momma's Boys is produced by Ryan Seacrest Productions and Glassman Media, with Andrew Glassman serving as executive producer alongside the Idol host.
"Ryan is an entrepreneur and multimedia star who can promote the series on massive platforms in unprecedented ways," said NBC executive Craig Plestis. "NBC knows that this buzz-worthy concept is in good hands with Ryan and Andrew on-board as creative executive producers."
Ryan Seacrest Productions, which has a first-look deal with E! Entertainment, has previously produced several awards show specials and reality series for the cable network, including Keeping up with the Kardashians and Paradise City. Denise Richards: It's Complicated -- the production company's newest series -- will debut on E! on Monday, May 26. In addition, Seacrest also serves as lead anchor for the network's E! News program.
Unlike Seacrest, Glassman has previously worked with NBC -- most notably on Average Joe, which premiered in November 2003 and subsequently aired three more seasons on the network.