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NBC to debut non-celebrity 'The Apprentice' revival on September 23


By Reality TV World staff, 07/16/2010 

NBC has announced its non-celebrity revival of The Apprentice will premiere Thursday, September 23 at 10PM ET/PT.

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The Apprentice edition finished filming in New York City in late June according to NBC, which had ordered it in March.

While the show wasn't part of the Fall 2010 programming schedule NBC announced in early May, Donald Trump had subsequently announced it would air this fall during The Celebrity Apprentice's live third-season finale later that month.  However the network only announced the show's fall scheduling earlier this month when it revealed Love Bites, a new comedic anthology series that was originally set to air in the Thursdays time period, would be delayed to midseason.

The revival -- the first non-celebrity Trump edition of The Apprentice in three years and seventh overall -- will follow 16 new candidates as they enter the boardroom for the opportunity to land a job within The Trump Organization with a six-figure salary.

In addition to Trump, The Apprentice's judging panel will consist of his two children -- Donald Trump Jr. and Ivanka -- as well as longtime advisor George Ross.

The revival will also reflect the country's recent economic downturn -- as the cast will include people who have lost their jobs and recent college graduates struggling to find work, while winning project managers will be rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs instead of lavish gifts.

The Apprentice: Los Angeles -- the show's most recent non-celebrity installment -- averaged only 7.49 million viewers during its broadcast run, which didn't rank it among the 2006-2007 season's Top 100 shows among total viewers.

Bret Michaels was crowned The Celebrity Apprentice's third-season finale during its May finale, and a fourth edition of the series is currently slated to air early next year.

In addition, to The Apprentice's premiere, NBC also announced that The Biggest Loser's tenth edition will debut Tuesday, September 21 at 8PM ET/PT.

(Photo credit NBC)


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