The California firm that "pimps rides" for MTV is leaving the cable network for a new reality show on the Discovery Channel.
Friedlinghause -- aka "Shady" -- said he will move his garage from Los Angeles to Corona, Calif., where the new show will be shot.
West Coast Customs pulls in an estimated $10 million per year, the Web site said.
"Pimp My Ride" averaged 1.1 million viewers per episode, Nielsen Media Research said.
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