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MSNBC to premiere 'Models NYC' reality documentary series April 16


By Christopher Rocchio, 04/05/2007 

MSNBC has announced the premiere of Models NYC, a new reality documentary series that will follow the personal and professional lives of a dozen New York City runway walkers and their agents. 

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The first two one-hour episodes of the six-episode series are scheduled to premiere on Monday, April 16 at 10PM ET/PT, before Models NYC moves to its regular time period of Mondays at 11PM ET/PT time period beginning April 23.

Similar to other modeling industry reality shows like VH1's The Agency and MTV's 8th & Ocean, Models NYC will document the activities of a modeling agency -- in this case Q Management, a "boutique" agency that operates out of a Soho loft in New York City.

"What's remarkable is the advertising industry spends more than 3 billion dollars a day just to get our attention and at the heart of all that expense, time, and planning, is usually a teenage girl, a model. The industry revolves around her. This series explores both the models and the industry at large," said Michael Rubin, vice president of long-form programming at MSNBC.

Personalities viewers are introduced to on Models NYC include "a beautiful but insecure" model looking to escape the poverty and foster care in her past;  a model who is a "big success in London" that is trying to make it in the states; an 18-year-old trying to learn the business but can't resist the nightlife; a veteran agent who know the stakes; and even Q Management's owner, who all of the model's know not to cross.

Bravo (one of MSNBC's NBC Universal sister networks) will air a "sneek peek" of Models NYC's first episode on Saturday, April 14 at 5PM ET.

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