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'Mama June: From Not to Hot' delivers WE tv's highest-rated series premiere ever


By Elizabeth Kwiatkowski, 03/03/2017 

Mama June: From Not to Hot brought in hot ratings for WE tv.

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The series premiere of WE tv's Mama June: From Not to Hot on February 24 delivered nearly 2.3 million total viewers in Nielsen's Live+3 ratings metrics, making it the highest series debut ever for the network when it comes to total viewers and key demographics.

The first episode of June "Mama June" Shannon's show was also the No. 1 cable program among women and the No. 1 ad-supported cable program in its time period, according to the network.

"At a time when so much is competing for viewers' attention, Mama June's journey is proof that great storytelling with compelling characters can break out and deliver a significant and engaged audience," WE tv president Marc Juris said in a statement.

"Mama June shares an honest, emotional and relatable story that is empowering as well as entertaining. Mama June: From Not To Hot puts the 'real' in reality."

The show's February premiere specifically brought in 2.294 total viewers, which included 1.13 million adults ages 25-54, 1.089 million adults ages 18-49, 839,000 women ages 25-54, and 802,000 women ages 18-49.

Mama June: From Not to Hot is a new docu-reality series that follows the famous mother from TLC's former show Here Comes Honey Boo as she undergoes a huge physical and emotional transformation.

Viewers follow June on her path of self-discovery and weight-loss, as she conquers insecurities and doubts. Nutrition, training sessions, and multiple surgeries will play a big role in June dropping from a starting point of 460 pounds to a Size 4.

The next episode of the series, which airs Friday, March 3, will feature June going under the knife for weight-loss surgery.

After sticking to an all-liquid diet required after surgery, June will make a big reveal to her family. Unbeknownst to the show's star, her daughters Alan "Honey Boo" and Larynx "Pumpkin" create her an online dating profile.

Mama June: From Not to Hot is June's return to television since Here Comes Honey Boo Boo, which focused on her beauty-pageant daughter Alana and was canceled in October 2014 following reports the mother was dating a convicted sex offender.

Mama June: From Not to Hot is produced by Thinkfactory Media.



Mama June TLC/Instagram

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