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HOME > The Simple Life 1


"Lost" 'Simple Life' episode remains lost to viewers, places fourth in timeslot


By Steve Rogers, 01/28/2004

Perhaps FOX should have quit when it was ahead with The Simple Life. Or at least not have attempted to air the program outside its previous successful Tuesday timeslot.

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Featuring footage that was culled from the editing room floor and DVD release's extra features, the lost episode of the Paris Hilton and Nicole Richie "reality-sitcom" performed poorly as a special 8:30 PM ET lead-in to Monday's second episode of My Big Fat Obnoxious Fiance, placing fourth in its timeslot and drawing just over half as many viewers as the 9 PM Fiance broadcast that it was supposed to support.

According to preliminary Nielsen ratings, FOX's ninth (and final?) The Simple Life episode drew only 7.7 million viewers and a 3.7/9 rating/share in the Adults 18-49 demographic -- figures that placed it well behind the 18 million viewers and 7.7/19 Adults 18-49 numbers that NBC's Fear Factor drew in winning the hour.
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Despite having its Simple Life lead-in plan backfire, FOX's My Big Fat Obnoxious Fiance managed to still perform well for the network, drawing 13.3 million viewers and a 6.2/14 in Adults 18-49.
 
 


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