The owner of the reputed Kim Kardashian sex video says the prospective buyer of the tape is not connected to the reality television star.

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Steve Hirsch told TMZ.com he has been negotiating with a proxy, who insists the buyer is not Kim herself or anyone associated with her.

Hirsch, who wants $30 million for the steamy video, said, "It made sense the entire time it would be Kim, but it appears it is not."

That jibes with sources in the Kardashian camp who have insisted Kim isn't dealing with Hirsch, although she is anxious to find out who the mystery buyer is.

Hirsch said he was told the buyer's identity and reasons for going to such trouble and expense once a sale is finalized. Hirsch cautioned the two sides are still far apart on price.