Fox's 'American Idol 5' sets record primetime TV series ad price
UPI News Service, 09/13/2005
Fox TV's "American Idol" has set a primetime series record price tag of $705,000 for a 30-second commercial during its Wednesday night installment.
The figure represents a 7-percent increase for season five of the popular talent show, Adweek reported. It also means "American Idol" commercials for the second year in a row are the most expensive on network TV.
When "American Idol" begins its fifth season, Tuesday night ads will cost $660,000 for 30 seconds -- more than double the most expensive new show, which is NBC's "The Apprentice: Martha Stewart," selling at $310,000 for a half-minute spot, sources told Adweek.