 |
People News
Ratings News
Scheduling News
Application News
Spoiler News
Show Updates Features & Interviews Image Gallery Message Boards Shows Listing |
 |
|
HOME > Survivor: ThailandElisabeth Filarski and Ethan Zohn to host 'Survivor: The Good, the Bad and the Ugly' special for MTV
Variety reports that for the first time, CBS's fall marketing push includes full-length programs highlighting CBS shows on Viacom cable outlets. MTV will run the 30-minute special "Survivor: The Good, the Bad and the Ugly," an original "greatest hits" compendium of "Survivor" moments, at least 10 times leading up to the September 19th premiere of "Survivor: Thailand" on CBS.
"This is beyond playing commercials," said CBS marketing chief George Schweitzer. "We're doing a half-hour entertainment show -- that's unheard of, different and very strategically placed. Obviously MTV's audience is an important one we want to attract." "MTV got a really cool program," Schweitzer said. "They don't look at this like they're doing a commercial for us. 'Survivor' is a very big lifestyle show for them. They worked with us and ('Survivor' exec producer) Mark Burnett, but produced the special in the MTV style." A quick check of MTV.com reveals the following upcoming airing schedule for the special: Thursday, September 12 - 5:30PM Sunday, September 15 - 11:00PM Monday, September 16 - 11:30AM Tuesday, September 17 - 6:00PM Tuesday, September 17 - 11:30PM Wednesday, September 18 - 2:30PM Wednesday, September 18 - 8:30PM Wednesday, September 18 - 1:00AM Thursday, September 19 - 12:30PM Thursday, September 19 - 7:30PM
|
|
|
|
|