Dancing with the Stars waltzed all over the competition with its sixth-season premiere broadcast on ABC, winning its time period in all key measurements and ranking as Monday night's most-watched program.
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Despite facing stiff competition from original programming on NBC (My Dad's Better than Your Dad and Deal or No Deal), Fox (Canterbury's Law and New Amsterdam) and CBS (the post-writers strike return of new episodes of The Big Bang Theory, How I Met Your Mother and Two and a Half Men) -- ABC's Dancing with the Stars sixth-season debut qualified as Monday night's No. 1 program in average total viewers and among Adults 18-34, Adults 18-49 and Adults 25-54.
Dancing with the Stars sixth-season premiere outdrew its nearest competition -- CBS -- by an average of 9.9 million total viewers (20.9 million vs. 11.0 million) and by 22% in the Adults 18-49 demographic (5.5/15 rating/share vs. 4.5/12 rating/share). Dancing with the Stars also won each of its three half-hour time slots.
In addition, Dancing with the Stars generated ABC's largest audience among Adults 18-49 in the Mondays at 8PM ET/PT time period since last November when the network aired a fifth-season performance episode broadcast featuring the Top 4 couples. Dancing with the Stars sixth-season debut also generated ABC's highest rating in the time slot among Adults 18-34 since last March, which was a fourth-season performance episode broadcast.
Dancing with the Stars sixth-season premiere was on par with the show's fifth-season debut last fall, which averaged 21.2 million total viewers and a 5.8/15 Adults 18-49 rating/share -- numbers that also ranked it first in its time period.
With Dancing with the Stars serving as its lead in, The Bachelor: London Calling's 90-minute premiere at 9:30PM ET/PT averaged 9.0 million total viewers and a 3.3/9 rating/share in the Adults 18-49 demographic.
The two shows combined powered ABC to the No. 1 network ranking on Monday night in both average total viewers (14.9 million vs. CBS' 10.6 million) and the Adults 18-49 demographic (4.4/12 rating/share vs. CBS' 3.9/10 rating/share).
About The Author: Christopher Rocchio
