Pirate Master has been cut adrift by CBS. The network has announced that it has decided to pull the Mark Burnett-created reality competition show from its summer primetime programming schedule effective immediately.
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"I tried," Burnett had told reporters attending the Television Critics Association summer press tour about Pirate Master last week, according Television Week. "I don't understand why it's not working. All I can do is deliver high-quality shows."
First announced last November, Pirate Master premiered on CBS on Thursday, May 31 at 8PM ET/PT -- the seventh anniversary of the date that Survivor, Burnett's original CBS reality series, made its debut. However despite a heavy promotion push and the advantage of airing in Survivor's regular time period, the premiere episode delivered unimpressive ratings and averaged only 7 million total viewers and a 2.3/8 rating share in the Adults 18-49 demographic.
Following a second week of disappointing ratings, CBS announced that, beginning July 10, Pirate Master would move to the Tuesdays at 10PM ET/PT time period and Big Brother's live eviction episodes -- the timeslot's traditional summer occupant -- would take over the Thursdays at 8PM ET/PT time period.
CBS had presumably hoped that having Big Brother's Tuesdays at 9PM ET/PT broadcasts serving as its lead-in would help boost Pirate Master's ratings, however the move didn't work -- Pirate Master's first Tuesday broadcast averaged only 4.6 million total viewers and a 1.6/5 rating/share among Adults 18-49, a significant decline from the show's already previously unimpressive Thursday night ratings.
48 Hours Mystery will replace Pirate Master in the Tuesdays at 10PM ET/PT time period.
About The Author: Christopher Rocchio
