Bob Guiney's 'The Bachelor' season finale draws over 18.5 million viewers
By Reality TV World staff, 11/21/2003
According to the fast affiliate ratings for November 19, ABC's season finale of The Bachelor starring Bob Guiney drew an average audience of 18.5 million viewers and earned an 8.7 rating, 21 share among Adults 18-49 during its 2-hour telecast.
The finale saw strong tune-in during each half-hour of its broadcast, gaining nearly 4.7 million viewers (16.1 million to 20.8 million) and 37% in Adults 18-49 (7.3/18 to 10.0/26) from its first half-hour to its final half-hour. ABC led the 9:00-11:00 p.m. time period by 3.0 million viewers and by 78% in Adults 18-49 over second-place NBC (15.5 million & 4.9/12). The Bachelor produced ABC's largest audience and highest Adult 18-49 rating in the time period in over a year - since November 20, 2002.
Among Adults 18-49, The Bachelor finale qualifies as ABC's highest-rated program broadcast this season and also as the highest-rated non-scripted program to air on any network this season. Additionally, the finale of The Bachelor is the highest rated non-Thursday night non-sports program to air on any network this season among Adults 18-34 (9.2/25) and Adults 18-49 (8.7/21),
Head-to-head from 10:00-11:00 p.m., The Bachelor overshadowed CBS' Victoria's Secret Fashion Show by 10.6 million viewers (20.0 million vs. 9.4 million) and by 159% in the key Adult 18-49 demo (9.6/24 vs. 3.7/9).