Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > Big Brother > Big Brother 2

''Big Brother'' serves free slice of ``Pie 2''


By Reality TV World staff, 08/23/2001 

Tuesday night's episode of ``Big Brother 2'' appeared to take the concept of prime-time product placement to a new level -- at least at first glance.

ADVERTISEMENT
A so-called ``luxury challenge'' on Tuesday's segment had the ``Big Brother'' house guests competing for a shot at a screening of Universal Picture's ``American Pie 2.'' To win the prize, the players had to break through a block of ice and grab a ticket frozen in the middle.

The word ``blockbuster'' was mentioned several times during the competition. Then, immediately following the end of the segment, CBS broadcast a 30-second commercial for Blockbuster Video -- a corporate cousin of the network. Later in the show, producers aired about 10 seconds of the film's trailer. While the segment seemed to be a well-designed plug for Blockbuster and ``Pie,'' a CBS representative and ``Big Brother'' executive producer Arnold Shapiro both said no money changed hands.

``It's coincidental synergy,'' a CBS spokesman said of the contest's ``blockbuster'' theme, noting that the word ``blockbuster'' is a fairly common adjective for a hit movie.

Source: Variety

DISCUSS AND COMMENT ON THIS STORY
Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.

Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.












Take Our User Survey





Page generated in 0.081027030944824 seconds
About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed