 |
People News
Ratings News
Scheduling News
Application News
Spoiler News
Show Updates Features & Interviews Image Gallery Message Boards Shows Listing |
 |
|
HOME > Big Brother > Big Brother 2''Big Brother'' serves free slice of ``Pie 2''
By Reality TV World staff, 08/23/2001
Tuesday night's episode of ``Big Brother 2'' appeared to take the concept of prime-time product placement to a new level -- at least at first glance.
The word ``blockbuster'' was mentioned several times during the competition. Then, immediately following the end of the segment, CBS broadcast a 30-second commercial for Blockbuster Video -- a corporate cousin of the network. Later in the show, producers aired about 10 seconds of the film's trailer. While the segment seemed to be a well-designed plug for Blockbuster and ``Pie,'' a CBS representative and ``Big Brother'' executive producer Arnold Shapiro both said no money changed hands.
``It's coincidental synergy,'' a CBS spokesman said of the contest's ``blockbuster'' theme, noting that the word ``blockbuster'' is a fairly common adjective for a hit movie. Source: Variety DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed. |
|
|
|
|