British reality show "Big Brother" is a modern-day embodiment of biblical values - not morally degenerate as some have charged, a BBC TV executive says.
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"Look beyond the shouting and swearing to the people themselves," Channel 4 Chief Executive Andy Duncan told a Christian group.
"There are positive values, transformatory experiences and examples of personal growth to be found," he said.
Duncan, who described himself as an evangelical Christian, urged others to reassess their views of the reality show.
The program that includes nudity and sex has sparked an investigation in Australia, where it also is aired, to determine if it violates Australia's TV code of practice, the Times of London reported.
