Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > American Idol > American Idol 2

'American Idol 2' sets reality TV show ad rate record


By Reality TV World staff, 10/16/2002 

Advertising Age reports that FOX is pricing an integrated marketing package for "American Idol 2" at $26 million, the highest for any reality show and far surpassing the previous record held by Survivor, which asked as many as nine sponsors to pony up $10-$12 million for 13 one-hour episodes on CBS.

ADVERTISEMENT
Coke and Ford, the two major sponsors during the summer run of the a modern day star-search program, already have re-upped for January, according to executives. Because of their incumbent status, the executives said neither Coke nor Ford came close to spending $26 million for a new package.

Fox is now looking to add a wireless telecommunications company as the third top sponsor for another $26 million. Whether the network will get that price is uncertain. The sum buys 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of American Idol."












Take Our User Survey





Page generated Sat Jun 25, 2016 17:20 pm in 0.33073091506958 seconds

About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed



Page fetched in 0.34359288215637 seconds