Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > American Idol > American Idol 2

'American Idol 2' sets reality TV show ad rate record


By Reality TV World staff, 10/16/2002 

Advertising Age reports that FOX is pricing an integrated marketing package for "American Idol 2" at $26 million, the highest for any reality show and far surpassing the previous record held by Survivor, which asked as many as nine sponsors to pony up $10-$12 million for 13 one-hour episodes on CBS.

ADVERTISEMENT
Coke and Ford, the two major sponsors during the summer run of the a modern day star-search program, already have re-upped for January, according to executives. Because of their incumbent status, the executives said neither Coke nor Ford came close to spending $26 million for a new package.

Fox is now looking to add a wireless telecommunications company as the third top sponsor for another $26 million. Whether the network will get that price is uncertain. The sum buys 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of American Idol."












Take Our User Survey





Page generated in 0.024194955825806 seconds
About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed