ABC's 'Extreme Makeover: Home Edition' continues strong ratings, again beats 'Cold Case' in Adults 18-49
By Reality TV World staff, 03/10/2004
ABC's new Sunday night Extreme Makeover: Home Edition series is continuing its strong ratings performance for the struggling network, drawing 10.2 million viewers to its latest March 7 broadcast and beating out CBS' established Cold Case in the hour in the key Adult 18-49 demographic (3.9/10 vs. 3.7/9) for the second week in a row.
Surging 1.5 million viewers over its America's Funnies Home Videos lead-in, Extreme Makeover: Home Edition still trailed well behind Cold Case's 16 million overall viewers, but marked its best-ever numbers in the hour among Men 18-49 (3.4/9), Teens 12-17 (2.9/9) and Kids 2-11 (3.0/10).
Additionally, Extreme Makeover: Home Edition posted its largest audience build yet from start to finish, gaining 2.1 million viewers (9.1 million to 11.2 million) and 36% among Adults 18-49 (3.4/9 to 4.5/11) from its first half-hour to its second half-hour. As a result of its strong build, Home Edition went on to win its second half-hour by an impressive 15% in Adults 18-49 (4.5/11 vs. 3.9/10 - CBS' Cold Case).