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ABC to debut 'Jamie Oliver's Food Revolution' reality show on March 26


By Christopher Rocchio, 01/13/2010 

ABC has announced that Jamie Oliver's Food Revolution, a new reality series produced by American Idol host Ryan Seacrest and starring the British chef as he provides a healthy makeover to the entire city of Huntington, WV, will premiere on Friday, March 26 at 9PM ET/PT.

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Jamie Oliver's Food Revolution will follow Oliver as he travels to Huntington -- which was labeled "the unhealthiest city in America" by The Associated Press in 2008 -- to start a new initiative that utilizes local resources to improve eating habits.

"The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love. There's an incredible community in Huntington, and I want this experience to be a celebration of what we can achieve when people come together," said Oliver.

"I want to prove that turning around the epidemic of obesity and bad health doesn't have to be boring or dull in the slightest. Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the States."

The six-episode series is loosely based on Oliver's U.K. series Jamie's Ministry of Food and Jamie's School Dinners, which were both aimed at improving children's nutrition.

ABC ordered Jamie Oliver's Food Revolution in May and began filming in the fall. Huntington residents subsequently expressed weariness about the series due to the negative stereotype that could come with it.

Jamie Oliver's Food Revolution will premiere less than two weeks after The Celebrity Apprentice's third season on NBC, for which Oliver competed as one of the 14 celebrity contestants.

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