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USA Network reviving 'Tough Enough' wrestling reality competition

UPI News Service, 01/04/2011 

USA Network says it has given a 10-episode order to "WWE Tough Enough," a non-scripted wrestling reality competition series that previously ran on MTV and UPN.

The collaboration with World Wrestling Entertainment Inc. and Shed Media U.S. is to premiere April 4.

The show will feature a group of 12 contestants competing for a contract to join WWE's talent roster.

"We're thrilled to tag-team with the WWE in bringing 'Tough Enough' back to television," Chris McCumber, executive vice president of marketing, digital and brand strategy at USA Network, and Jeff Wachtel, president of original programming at USA Network and co-head of original content for Universal Cable Productions, said in a joint statement Monday. "By focusing on both the physical and the performance challenges of becoming a Superstar, the show will shine a new light on what it takes to truly make your mark in the WWE universe."

"For years, the return of 'Tough Enough' has been one of the most talked about and speculated topics amongst reality-show fans and television industry insiders," Kevin Dunn, WWE's executive vice president of television production, said. "With the combined promotional muscle of USA Network and WWE, the right time slot and the reality show experience of Shed Media, WWE is looking forward to the successful return of one of television's first reality show hits."

The show ran for three seasons, starting in 2001, on MTV. A fourth competition aired as part of UPN's "SmackDown!" in 2004.

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