TLC to debut new 'Who Are You Wearing?' reality series on August 22
By Christopher Rocchio, 08/06/2008
TLC has announced Who Are You Wearing?, a new reality competition series that will pit aspiring designers against one another for the opportunity to design and dress a celebrity for a red carpet event, will premiere Friday, August 22 at 10PM ET/PT.
"This series, unlike any other design challenge series, is going to give everyday people - moms and students and people who have a passion for design - an amazing opportunity to learn what it is like to create clothing for high profile people," said TLC programming executive Stephanie Bianco.
Hosted by Keisha Whitaker, each Who Are You Wearing? episode will follow four different designers as they are given the opportunity to create an outfit for a female celebrity. They'll use that celebrity's style and the event she will be attending as design guidelines, while also mixing in their own personal style traits.
At the end of each episode, the celebrity will decide which of the four designs she likes best before wearing it at a red carpet event.
"We had a lot of interesting people with great life stories on Who Are You Wearing?, and the series provides them with the opportunity to live out their dream, to try something never imagined possible," said Whitaker. "Our celebrities were all amazing clients -- and judges -- sharing their input and getting a custom-made design."
Celebrities who will appear on Who Are You Wearing? are actress Ali Landry; The Biggest Loser host Alison Sweeney; former Rock Star host Brooke Burke; actress Holly Robinson Peete; Miss America 2008 Kirsten Haglund; former The Celebrity Apprentice candidate Marilu Henner; former I'm a Celebrity - Get me Out of Here! contestant Melissa Rivers; and former Dancing with the Stars celebrity participants Laila Ali, Sara Evans and Stacy Keibler.
TLC began developingWho Are You Wearing? in April as part of a re-branding effort focused on the network's "real-life" content that included both new and returning programs packaged into nights themed around subject matter geared towards viewers and advertisers.