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HOME > The Starlet

The WB moves 'The Starlet' back to Tuesdays following poor Sunday debut ratings

By Reality TV World staff, 03/15/2005 

The WB announced last week that after being watched by a miniscule 1.69 million viewers during its Sunday, March 6 premiere -- a performance that ranked it 114th out of the 116 primetime network shows airing that week -- its new The Starlet reality series will now air regularly on Tuesdays at 9PM ET/PT.

The Tuesday at 9PM time period was originally intended to be the regular time period for the six-episode Top Model-like young actress talent search, however The WB had reshuffled The Starlet's broadcast schedule prior to its debut.

As a result of the changes, The Starlet had aired its premiere on March 5 with its second episode airing on Tuesday, March 7 at 9PM in what was then intended to be a one-time only Tuesday broadcast, after which the balance of its six episodes would continue airing on Sundays.

However, although still far from spectacular, it turned out The Starlet's second episode performed significantly better in the Tuesday time period than its premiere had done in Sunday's debut, resulting in the decision to revert the show's broadcast schedule back to Tuesdays.

Compared to The Starlet's Sunday premiere, Tuesday's second episode drew 2.15 million viewers and a 0.8 rating, numbers that represented a 27% increase in viewers and a 33% rating increase. While that still placed The Starlet's second episode 113th out of the week's 123 primetime network programs for the week ending March 13, the show did manage to rank ahead of a repeat broadcast of its UPN timeslot competitor -- the critically-lauded (but ratings-challenged) Veronica Mars freshman drama (2.07 million viewers, 0.7 rating).

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