MTV will end its rock star reality show, "The Osbournes," with a final block of 10 episodes later this month, Zap2it.com reported Thursday.

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"With 'The Osbournes,' we literally created a new format for television," Brian Graden, president of entertainment for MTV Networks, said. "The Osbournes were the first celebrities to let the cameras into their home to film their day-to-day lives as it happened, and the show has had a huge impact on the larger television landscape."

The show starring Ozzy, Sharon, Jack and Kelly Osbourne, drew as many as 8 million viewers at its peak and spawned a raft of celeb-reality series, including MTV's "Newlyweds," FOX's "The Simple Life" and Bravo's upcoming show following Bobby Brown.

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"The Osbournes" wasn't able to sustain its enormous buzz over the life of the show, but it has remained popular throughout its run, typically drawing about 3 million viewers a week.

The final block of 10 shows start airing on MTV Jan. 17.