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HOME > The Amazing Race > The Amazing Race 12'The Amazing Race 12' premiere delivers best-ever debut ratings
By Christopher Rocchio, 11/06/2007
The media dubbed Sunday's NFL match-up between the New England Patriots and Indianapolis Colts a mini-Super Bowl, and it didn't fail to deliver a miniature Super Bowl-like ratings boost for The Amazing Race's twelfth-season premiere.
The Amazing Race 12's one-hour premiere -- which because of the football game, didn't begin until 8:26PM ET -- delivered its best ratings in the Adults 18-49 (4.3/10 rating/share) and Adults 25-54 (5.2/11 rating/share) demographics since the show's September 2005 eighth-season debut broadcast.
In addition, the show's twelfth-season premiere was The Amazing Race's most-watched broadcast since the show's May 2005 seventh-season finale averaged 16.01 million overall viewers -- the long-running franchise's all-time broadcast record. Compared to The Amazing Race's tenth-season debut last September -- its most recent Fall premiere -- the show's twelfth-season debut increased by 35% among average overall viewers (13.72 million vs. 10.13 million); by 32% in households (8.3/12 vs. 6.3/10); by 13% among Adults 25-54 (5.2/11 vs. 4.6/10); and by 10% among Adults 18-49 (4.3/10 vs. 3.9/09). For the week of October 29 through November 4, The Amazing Race 12 premiere broadcast ranked 17th in overall viewers; tied for 20th among Adults 18-49 with ABC's Tuesday night broadcast of Dancing with the Stars fifth-season results show; and also tied for 15th among Adults 25-54 with ABC's Sunday night broadcast of Brothers & Sisters. 60 Minutes -- the show sandwiched between CBS' Patriots/Colts broadcast and The Amazing Race -- also benefited significantly from having the football game as its lead-in. In addition to delivering its best households numbers since November 2006, 60 Minutes also delivered its best overall viewers, Adults 25-54 and Adults 18-49 performance since December 2005 -- resulting in the program ranking third among total viewers, tied for 10th among Adults 18-49, and seventh among Adults 25-54 in the week's overall rankings. DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed. |
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