'Simple Life' mini-marathon reruns leds FOX to top of lackluster Tuesday ratings race
By Reality TV World staff, 01/01/2004
Tuesday's 8-10 PM ET The Simple Life rerun marathon didn't bring in the typical good numbers of the earlier original episode broadcasts, but the two-hour block of four repeat episodes was still good enough to place FOX first in the night's lackluster holiday period ratings race.
According to the Hollywood Reporter, viewership of the "reality sitcom" show grew strongly throughout the two hour block, beginning with an average of 7.6 million viewers and 3.4 rating/10 share in the Adults 18-49 demographic for the 8 PM episode and ending with 10.3 million viewers and a 4.8/13 Adults 18-49 score for the closing 9:30 PM episode.
Airing versus repeat lineups of CBS' dramas and ABC's and NBC's sitcoms, the marathon led FOX to a rare first place tie with CBS for the night in total viewers (with an average of 9.1 million) and a clear victory in the Adults 18-49 emographic (4.2/12).