MTV's new 'Rock the Cradle' celebrity spawn series to debut April 3
By Christopher Rocchio, 03/11/2008
MTV has announced Rock the Cradle, a new reality competition series that will pit the children of eight established musicians against one another for a shot at stardom, will premiere Thursday, April 3 at 10PM ET/PT.
The eight celebrity offspring featured on Rock the Cradle will be Olivia Newton-John's daughter Chloe Rose Lattanzi; Kenny Loggins' son Crosby Loggins; Eddie Money's daughter Jesse Money; Joe Walsh's daughter Lucy Walsh; Al B. Sure's son Lil Al B Sure; Dee Snider's son Jesse Blaze Snider; Tom Johnston's daughter Lara Johnston; MC Hammer's son Akeiba Burrell Hammer; and Bobby Brown's son Landon Brown.
During each week of the competition, the celebrity offspring will rehearse with accomplished producers, songwriters and choreographers before performing live in front of a studio audience and yet-to-be-announced panel of judges.
Home viewer votes will ultimately determine which contestant will receive the grand prize of a recording contract.
"The concept for Rock the Cradle is excitingly pure and simple -- is musical talent genetic?" said MTV executive Tony DiSanto. "It's the roots of MTV meets today's generation. We'll explore the relationships, the home life, the drama, the music and the universal experience of dealing with and living up to the expectations of your parents."
Rock the Cradle is produced by FreemantleMedia North America, with George Moll, David Goffin and Larry Rudolph serving as executive producers.
"These kids are the offspring of some of the biggest names in music. They have rock n' roll DNA," said FreemantleMedia North America executive Eugene Young. "We'll nurture and develop their desire to make a name for themselves but in the end, America will decide who has what it takes."