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MTV to debut Three 6 Mafia's 'Adventures in Hollywood' on March 14

By Christopher Rocchio and Steve Rogers, 01/12/2007 

MTV has announced the premiere of Adventures in Hollywood, a new reality comedy series that will follow hip-hop group Three 6 Mafia as they leave the comforts of their Memphis, TN home and try to become major players in the hub of the entertainment industry. The series is scheduled to premiere on Wednesday, March 14 at 10:30PM ET/PT.

First announced by MTV back in September, Adventures in Hollywood will begin with Three 6 Mafia members Juicy J, DJ Paul and Project Prat packing their belongings and heading west to Hollywood, CA. Also joining them for the adventure will be Big Treice, their personal assistant, and Computer, their Internet consultant.

Once they arrive in Hollywood, the group will have to balance their desire to try to pursue everything that Hollywood has to offer with the need to "keep true to themselves and their southern ways" and finish their new "Last 2 Talk" album. If all goes well, the group hopes to put the "hood into Hollywood."

Three 6 Mafia's beginnings date back to the early '90s, when the group's members began releasing underground mix tapes in Memphis. Three 6 Mafia officially debuted in 1995 with their album "Mystic Stylz" and although its roster has changed several times over the years, the ensemble has since released numerous gold and platinum albums.

In March 2006, DJ Paul and Juicy J won an Academy Award for "It's Hard Out Here For A Pimp," an original song they wrote for Hustle & Flow. Their win marked the the first time that a hip-hop group won the Oscar for Best Original Song.

Adventures in Hollywood is being executive produced by Rod Aissa, Kevin Lee and Melanie Graham and Katalyst Films' Ashton Kutcher, Jason Goldberg and Karey Burke. Aaron Rosenberg and Three 6 Mafia are co-executive producers. Aissa, Rosenberg and Three 6 Mafia developed the series.

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