Jennifer Lopez named global brand ambassador for L'Oreal Paris
UPI News Service, 12/06/2010
Jennifer Lopez has been named a global brand ambassador for L'Oreal Paris, the beauty-product company announced Monday.
The U.S. singer and actress, who signed on as a judge for the new season of "American Idol," also said recently she is creating a line of clothes and accessories for Kohl's department stores, and will serve as a celebrity spokeswoman for the Boys & Girls Clubs of America.
"We are more than excited to announce this new partnership with the sublime, iconic and multitalented Jennifer Lopez," Cyril Chapuy, global brand president of L'Oreal Paris, said in a statement Monday. "Women everywhere admire not only Jennifer's beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokespeople that represents in all its diversity, the beauty of today's woman. Jennifer will be the face of upcoming product innovations in makeup and haircare, as first campaigns."
"Having used L'Oreal Paris products most of my life, I'm excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere," Lopez added. "I've always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman's worth."