'Hills' co-star Heidi Montag launches own "Heidiwood" clothing line
By Christopher Rocchio, 03/13/2008
Anything Lauren "L.C." Conrad does, Heidi Montag apparently feels she can do too.
Montag is launching her own fashion line -- dubbed "Heidiwood" -- a collection of clothing geared towards girls between 16- and 21-years-old, E! News reported Wednesday.
Heidiwood is expected to hit Anchor Blue stores on April 15 and will include brightly colored cotton jersey dresses, graphic tees, oversized handbags, evening clutches, and gold, silver and zebra print jewelry -- with items priced between $10 and $60, E! News reported.
Montag's clothing-line announcement comes in the same week that Conrad -- her The Hills' co-star and archenemy -- made her designer debut at the Mercedes-Benz L.A. Fashion Week without The Hills camera crew in tow.
"I kinda like that it's separate," Conrad told The Associated Press after the Fashion Week show. "It's not something that I really want to be part of a reality television show. It's a career I want beyond my 15 minutes."
While Conrad told E! News she has no plans of rekindling her friendship with Montag, her old Laguna Beach foe Kristin Cavallari was in the audience for her Fashion Week show.
"We've been cool with each other for a long time," Cavallari told E! News on her relationship with Conrad. "She has an amazing line."