Bindi Irwin not only tells her TV audiences about wildlife and endorses Australian tourism, she also has hit the catwalk to promote a clothing line.

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The 9-year-old daughter of the late Steve "Crocodile Hunter" Irwin recently walked the walkway in Las Vegas with a python draped around her shoulders to promote her "clothing with a conscience," a fashion line geared to the infant-to-10-year-old set and previously on sale only at the Australia Zoo, The Age reported.

Appearing just a week before the anniversary of her father's death, the Irwin girl and others in her camp said they hope to crack the United State's $34 billion a year children's clothing market with the Bindi Wear International fashion line designed by two Queensland designers, the Melbourne newspaper said.

Profits from sales go to environmental causes.

The latest venture by the young Irwin adds to a number of projects she's undertaken. In addition to her series "Bindi the Jungle Girl," on ABC television in Australia and the Discovery Channel in the United States, Australia's Channel Nine will air a one-hour special, "My Daddy the Crocodile Hunter," Saturday.