According to MTV, the series will follow Tommy Hilfiger’s teenage daughter Ally and her gal pal Jamie Gleicher as they prance around their “shopping haven”, aka New York City. And apparently the girls don't waste any time showing off their spending skills, as the premiere episode includes a prom dress spendfest (complete with the mandatory accompanying limo.) Then it’s off to the chic Federic Fekkai salon to get their hair and nails done.
But don’t let the money fool you. Hilfiger is quick to point out that “just because we’re rich doesn’t mean we’re not good people”. And Gleicher adds that she’s learned that “money does not buy happiness”.