• Nationwide auditions for 'The Apprentice 2' draw huge crowds, lots of reporters

  April 1, 2004
  It's official: NBC's The Apprentice is the big TV hit of the year. Proof: the same newspapers that sent reporters out LAST year to cover the auditions for Fox's American Idol sent reporters out THIS year to cover the tryouts for The Apprentice 2, as a new batch of people vied to be fired (or maybe, with luck, even hired) by The Donald.

• Eleventh 'Apprentice' episode sets numerous series ratings records

  March 31, 2004
  Showing no signs of a ratings "hiccup" from the previous week's recap episode, last week's eleventh The Apprentice episode set new series ratings records and scored NBC's highest regular-program rating in the time period since September 2001.

• Donald Trump faces $10K in fines for "You're Fired" banner on Trump Tower

  March 28, 2004
  Donald Trump, the multimillionaire star of NBC's The Apprentice, is continuing his quixotic campaign to gain a trademark on the generic phrase "you're fired." This time, though, even New York City has turned against him.

• Donald Trump tries to gain ownership of 'Apprentice' catchphrase 'You're fired!'

  March 27, 2004
  It was bad enough when the U.S. Patent and Trademark Office foolishly permitted Microsoft to trademark the generic computer term "windows," touching off a legal row that rages to this day. But this is worse, if it comes to pass.

• The Apprentice - Episode 10 summary

  March 19, 2004
  "The Cosmic Cowboy and the Rickety Rickshaw," our episode summary for the tenth episode of NBC's The Apprentice, written by Bebo, is now available.

• 'The Apprentice' to kick off nationwide casting tour on March 18 in New York

  March 17, 2004
  With its previously announced mail-in application deadline now past, NBC has announced that the network and Mark Burnett Productions are coming to a city near you to recruit candidates for the upcoming second season of The Apprentice.

• Tenth 'Apprentice' episode draws 19.2 million viewers, closes Adults 18-49 gap with 'CSI'

  March 16, 2004
  The Apprentice's most controversial contestant might have been booted the previous week, but according to the final Nielsen ratings, NBC's new hit reality show remained strong as it narrowed the field to only six contestants by booting Philadelphia resident Heidi Bressler.
• 

  Ongoing 'Apprentice' catfight gets uglier as Omarosa makes unsupported racial slur allegation

  March 12, 2004
  The ongoing media tussle between former The Apprentice contestant Omarosa Manigault-Stallworth and her fellow former contestants rocketed up several notches in the past two days as Omarosa alleged to have been the victim of an on-camera racial slur by an "unnamed contestant" which she alluded to be Ereka Vetrini -- an allegation that NBC, the show's producer, Ereka, and even Donald Trump himself all quickly refuted.

• 'Apprentice' foursome turn down $1,000,000 'Playboy' offer, instead pose for 'FHM' -- for free

  March 12, 2004
  They might have been repeatedly accused of using their bodies to sell while competing on NBC's The Apprentice, but four of the program's female contestants are saying that they do draw the line somewhere -- and have reportedly rejected a $1,000,000 joint offer to pose nude for Playboy magazine while instead agreeing to do a scantily clad pictorial for young men's magazine FHM... for free.

• Omarosa Manigault-Stallworth hopes to cash in on 'Apprentice' appearance with clothing line and talk show

  March 11, 2004
  Omarosa Manigault-Stallworth might have been booted from last week's The Apprentice episode, but apparently all that's done is allow the NBC series' most controversial contestant an opportunity to begin heavily exploiting her fifteen minutes of show... with an eye toward extending it to be much more than that.

MORE THE APPRENTICE NEWS