• NBC head Jeff Zucker says NBC "made a mistake" by dropping 'The Restaurant'

  May 26, 2004
  Is this merely admitting a mistake? Or is it appeasing a superstar producer? Or were there other forces at work behind the scenes?

• NBC exiles 'The Restaurant' return to Saturday evenings

  May 24, 2004
  Apparently all is fair in love, war, and television scheduling as far as NBC is concerned.

• 'Apprentice 2' continues NYC filming... and challenge details continue to leak

  May 24, 2004
  Filming a reality-TV show -- especially a hit like The Apprentice 2 -- in the media capital of the world, New York City, has led to an unprecedented amount of information becoming public during filming ... at least, unprecedented for a Mark Burnett show. In particular, a product placement (a specialty of executive producer Burnett), created a bizarre scene in just the third challenge of the show.

• 'For Love Or Money 4' to air as part of NBC's 2004-05 midseason schedule

  May 19, 2004
  As part of the introduction of its new prime-time schedule for the 2004-05 season on Monday, NBC announced that For Love Or Money 4, a fourth edition of the popular reality dating show which debuted last summer, will air as one of the network's midseason series.

• NBC moves this fall's fourth 'Average Joe' edition to Tuesdays at 8PM

  May 19, 2004
  As part of the introduction of its new prime-time schedule for the 2004-05 season on Monday, NBC announced that this fall's upcoming fourth installment of its Average Joe series will move from the program's previous Mondays at 10PM time period to Tuesdays at 8PM ET/PT.

• NBC schedules 'The Contender' for heavyweight showdown with FOX's 'American Idol'

  May 18, 2004
  Fresh off this winter's successful strategy of moving producer Mark Burnett's The Apprentice series to Thursdays at 9PM versus television's top-ranked CSI series after Apprentice was pummeled in its originally scheduled Wednesday 8PM time period by FOX's American Idol, NBC and Mark Burnett have announced that they want a rematch -- and this time they'll be bringing another of Burnett's new shows, his much-hyped The Contender series, to the showdown.

• NBC pulls 'The Restaurant' from its May sweeps schedule, series to return in June

  May 17, 2004
  NBC has discovered that not everything reality TV uber-producer Mark Burnett touches magically turns to gold.

• NBC's 'The Apprentice 2' begins filming in NYC... and spoilers begin leaking

  May 13, 2004
  It looks like NBC and Mark Burnett are discovering that it's a little more difficult to keep the secrets of a smash-hit reality show under wraps when you're filming on the island of Manhattan as opposed to a remote island halfway around the world.
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  'Apprentice' finalist Nick Warnock denies accepting Oakland Raiders position

  May 12, 2004
  Someone throw a flag at the Oakland Raiders for a false start -- in a statement released on Tuesday, the NFL team acknowledged that Raiders CEO Amy Trask had been "premature" in previously announcing that former The Apprentice contestant Nick Warnock had been hired by the team as a luxury suite salesperson.
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  NFL's Oakland Raiders hire 'Apprentice' loser Nick Warnock

  May 8, 2004
  Looks like finalists Bill Rancic and Kwame Jackson weren't the only contestants on NBC's The Apprentice to hear the words, "you're hired" after the show.

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