• NBC renews 'The Apprentice' for a second season, begins accepting applications

  February 6, 2004
  In a move that surprised few, NBC Entertainment President Jeff Zucker announced yesterday that the network's new hit reality show The Apprentice will return for a second season and began accepting applications for the new edition.

• The Apprentice - Episode 4 summary

  February 4, 2004
  "What Planet Hollywood Are You From?," our episode summary for the fourth episode of NBC's The Apprentice, written by Bebo, is now available.

• Airing versus 'CSI' repeat, NBC's 'The Apprentice' wins Adults 18-49

  February 3, 2004
  Airing for the first time in its new 9PM ET/PT timeslot directly versus a repeat episode of CBS' CSI, the fourth episode of NBC's The Apprentice rebounded significantly from the series-low ratings that it had delivered when airing head-to-head versus FOX's American Idol the previous week.

• NBC to air "supersized" 'Apprentice' episodes versus final minutes of 'Survivor: All Stars'

  January 29, 2004
  In the latest example that "gentlemen's agreements" are only worth the paper that they (aren't) printed upon, NBC has recently revealed that as part of its recent decision to move its new The Apprentice reailty series to Thursdays at 9PM ET/PT, it also will be "supersizing" the February 5 and 12 episodes of the program -- and placing the show in direct competition with the first two regular Thursday broadcasts of the All-Star edition of CBS' Survivor, which Apprentice executive producer Mark Burnett also produces.

• The Apprentice - Episode 3 summary

  January 26, 2004
  "Three Strikes and You’re Out," our episode summary for the third episode of NBC's The Apprentice, written by AyaK, is now available.

• Crushed by 'Idol,' NBC's 'Apprentice' limps back to Thursdays

  January 22, 2004
  What a difference a week, and one show, can make. After watching the third night of FOX's American Idol third season premiere destroy NBC's previously dominant The Apprentice series in the ratings, NBC immediately concluded that the only action to take when facing an unstoppable force is to quickly get out of the way -- and moved Apprentice off to Thursdays at 9 PM ET/PT (via CBS' CSI) for the duration of its fifteen episode run. Talk about out of the frying pan and into the fire.

• Ratings: Third 'The Apprentice' episode gets crushed in 'American Idol' matchup

  January 22, 2004
  So much for those reality show ratings records that the second episode of NBC's The Apprentice set last week.

• The Apprentice - Episode 2 summary

  January 20, 2004
  "Swingers and Sleepers," our episode summary for the second episode of NBC's The Apprentice, written by Bebo, is now available.

• Second 'The Apprentice' episode sets reality ratings records, draws 20.2 million viewers

  January 17, 2004
  It's official -- Survivor producer Mark Burnett and NBC appear to have a new breakout smash hit reality television show on their hands as the second episode of The Apprentice set several "all-time" reality programming ratings records.

• The Apprentice - Episode 1 summary

  January 17, 2004
  "Trumped Again," our episode summary for the premiere episode of NBC's The Apprentice, written by AyaK, is now available.

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