• Penultimate 'Apprentice' episode to feature return of Troy, Omarosa... and Spider-Man

  April 5, 2004
  NBC has announced that this week's penultimate episode of The Apprentice will be packed with twice the drama -- as well as an appearance by New York City's most famous friendly neighborhood superhero, Spider-Man.

• FOX to team with billionaire Richard Branson for their own 'Apprentice'-like series

  April 1, 2004
  What's the latest must-have toy for the media-craving billionaire who has everything? Apparently their own reality show. Becoming the latest network to add a billionaire-centered reality show to its schedule, FOX announced today that it has teamed with Richard Branson, the colorful founder of the Virgin Group of Companies, to create a new reality series.

• FOX to air 'Apprentice'-like 'The Partner' lawyer competition reality series

  April 1, 2004
  FOX and Rocket Science Laboratories, the producers behind such programs as Temptation Island, Joe Millionaire, and My Big Fat Obnoxious Fiance, have announced plans for a new upcoming Apprentice-like law firm reality competition show called The Partner.

• Nationwide auditions for 'The Apprentice 2' draw huge crowds, lots of reporters

  April 1, 2004
  It's official: NBC's The Apprentice is the big TV hit of the year. Proof: the same newspapers that sent reporters out LAST year to cover the auditions for Fox's American Idol sent reporters out THIS year to cover the tryouts for The Apprentice 2, as a new batch of people vied to be fired (or maybe, with luck, even hired) by The Donald.

• Donald Trump faces $10K in fines for "You're Fired" banner on Trump Tower

  March 28, 2004
  Donald Trump, the multimillionaire star of NBC's The Apprentice, is continuing his quixotic campaign to gain a trademark on the generic phrase "you're fired." This time, though, even New York City has turned against him.

• Donald Trump tries to gain ownership of 'Apprentice' catchphrase 'You're fired!'

  March 27, 2004
  It was bad enough when the U.S. Patent and Trademark Office foolishly permitted Microsoft to trademark the generic computer term "windows," touching off a legal row that rages to this day. But this is worse, if it comes to pass.

• 'The Apprentice' to kick off nationwide casting tour on March 18 in New York

  March 17, 2004
  With its previously announced mail-in application deadline now past, NBC has announced that the network and Mark Burnett Productions are coming to a city near you to recruit candidates for the upcoming second season of The Apprentice.

• MTV casting for new 'Apprentice'-like 'The Assistant' series

  March 15, 2004
  Looking to cash in on the popularity of NBC's hit Donald Trump The Apprentice series, MTV has announced plans for its own The Assistant reality series.
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  Ongoing 'Apprentice' catfight gets uglier as Omarosa makes unsupported racial slur allegation

  March 12, 2004
  The ongoing media tussle between former The Apprentice contestant Omarosa Manigault-Stallworth and her fellow former contestants rocketed up several notches in the past two days as Omarosa alleged to have been the victim of an on-camera racial slur by an "unnamed contestant" which she alluded to be Ereka Vetrini -- an allegation that NBC, the show's producer, Ereka, and even Donald Trump himself all quickly refuted.

• 'Apprentice' foursome turn down $1,000,000 'Playboy' offer, instead pose for 'FHM' -- for free

  March 12, 2004
  They might have been repeatedly accused of using their bodies to sell while competing on NBC's The Apprentice, but four of the program's female contestants are saying that they do draw the line somewhere -- and have reportedly rejected a $1,000,000 joint offer to pose nude for Playboy magazine while instead agreeing to do a scantily clad pictorial for young men's magazine FHM... for free.

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