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Retailers see Bravo's 'Queer Eye' as marketing opportunity, provide free goods
August 19, 2003
Do you ever wonder how the "Fab Five" on Bravo's Queer Eye for the Straight Guy pay for all those expensive items of clothing and furniture that they use in their makeovers? Time Magazine reports that they don't. Instead, New York City retailers provide the high-end merchandise for free in return for the TV exposure ... and the exposure is worth it.

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